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ipl live on youtube: IPL branded Orkut community

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Youtube roped in HSBC as the main sponsor for the IPL. Now it seems the laundry list of sponsors just grew by half a dozen. Leading the line-up of Premium sponsors are Royal Challenger’s IPL team, HSBC India, and HP India. Among other top brands taking the sponsorship slots include Airtel, Coca Cola and Samsung.

Google has announced the list of sponsors now for its first main sports event which will be streamed live on YouTube. Royal Challengers IPL Team, HSBC India & HP India will be the premium sponsors along with some other big names like Airtel, Coca Cola and Samsung who have also taken the key sponsorship slots.

Sponsors’ ads will appear throughout the 60-match tournament, across several ad formats, including pre-roll and mid-roll ads, YouTube homepage ads and banner ads next to the Live player and on video watch pages.

IPL spots on youtube have been sold in slots of normal matches and the semi final and final matches. For the final match Royal Challenger’s IPL team will take the spot light and HSBC India and HP India will cover the semi-finals. Ads from sponsors will appear in all countries where YouTube is available except the United Kingdom.

Google has also launched an IPL branded Orkut community page which will also host team and player interviews, contests and match polls to engage fans and audiences. The sponsor ads will also get featured on the pages as well.
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